Trade customer fit
Positioning, account access, trade pricing and professional buying tools.
Anonymised category average
Book an introductory call UK builders merchant digital maturity assessment
How does your digital experience compare?
We assessed 22 of the UK's leading builders merchants against 43 measures of digital maturity. Request a private briefing to see where your business performs strongly, where it falls behind and which improvements could matter most.
Anonymised previewMerchant 14
Overall maturity54%Market average · 55%
Trade fitEaseProductFulfilmentAccountUX
One view of performance. Six lenses on what needs to change.
22merchants assessed
43digital maturity measures
6connected capability categories
430total points available
An anonymised market view
The market is not moving at one speed.
The strongest overall experience achieved 79% of the available score. The industry average was 55%, while the lowest result was 26%. The distance between merchants is substantial, and the pattern changes by capability.
0%Market average100%
26%Lower quartile example55%Industry average79%Leading score
Overall scores shown as anonymised market-level extracts from the assessment.
What we measured
Six lenses on digital merchanting maturity.
No single metric tells the story. The assessment connects proposition, buying experience, product truth, fulfilment, account capability and journey quality.
Speed and ease of buying
Search quality, checkout friction, site speed and pricing clarity.
Anonymised category averageProduct data strength
Content depth, specifications, imagery, filtering and stock visibility.
Anonymised category averageBranch and fulfilment
Branch integration, collection, delivery choices, time slots and thresholds.
Anonymised category averageLogged-in trade account
Reordering, invoices, payments, balances, tracking, quotes and approvals.
Anonymised category averageUX and journey quality
Mobile, navigation, accessibility, consistency, support and trust.
Anonymised category averageYour private benchmark briefing
See your score. Understand what sits behind it.
This is not a public league table conversation. Your briefing is confidential and focused on the evidence relevant to your organisation.
- 01Your overall score and relative market position
- 02Performance across all six capability categories
- 03The experiences and features driving the result
- 04Areas of strength worth protecting or scaling
- 05Priority opportunities for practical improvement
Part of The Gap
Merchant capability meets customer expectation.
The digital maturity assessment provides the market capability lens within The Gap. It sits alongside direct trade customer research to reveal not only what customers increasingly expect, but how well the sector is currently equipped to respond.
Explore The GapRequest your benchmark
Where does your business sit?
Book a confidential introductory conversation. We will confirm whether your organisation is included, explain the assessment and arrange a private walkthrough of the findings.
Book your private briefing Or register interest by emailRequest your private benchmark
Where does your digital experience stand today?
Give us enough context to identify your organisation and prepare the most relevant, confidential benchmark conversation.
ConfidentialNo obligationDirect response