Measure the mission
Assess the real things customers need to complete, not just the technology or channels provided.
Book a TradeFit Snapshot TradeFit
The easiest merchant wins.
Trade customers are not trying to use your website. They are trying to get a job done. TradeFit reveals where your business makes those jobs easy, and where friction is costing customers, adoption and growth.
Built around real customer missions, not channels.
Intent framework
Trade customers experience moments of need.
They are in a van, on site, at the counter, in front of a homeowner or chasing paperwork at the end of the month. Every mission either feels easy or creates friction.
Find the friction
See where customers are forced to phone, email, queue, chase, repeat themselves or wait.
Prioritise the fix
Rank opportunities by customer value, frequency, effort, cost to serve and commercial impact.
The five mission areas
Assess the jobs customers are actually trying to do.
Open each mission to see the practical tasks TradeFit examines.
01FindHelp me find the right products quickly.
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Find products fastCompare optionsCheck specificationsBuild material lists
02PriceHelp me understand what this job will cost.
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Check trade priceCreate quotesRepeat ordersRequest job pricing
03GetHelp me get what I need, when I need it.
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Check stock truthBook deliveryTrack ETAManage collection
04SortHelp me resolve the paperwork and account admin.
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View invoicesCheck credit notesManage creditResolve issues
05RunHelp me run my projects and protect margin.
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Track project spendAnalyse categoriesManage teamsProtect margin
Illustrative report extract
See every customer mission across every channel.
TradeFit shows where an intent works well, where the experience changes by channel and where customers are likely to encounter friction.
Dummy data shown for illustration Strong experience Inconsistent Friction
Customer missionWebsiteMobile appBranchPhoneAccount portalPriority opportunity
01 / FindFind the right product82/10068/10074/10061/10057/100
Improve search, filtering and product data
02 / PriceKnow my real price63/10058/10079/10072/10046/100
Make account pricing consistent everywhere
03 / GetGet materials on time54/10049/10076/10069/10043/100
Connect stock truth, collection and delivery
04 / SortResolve account admin38/10044/10066/10071/10052/100
Move invoices and issue resolution into self service
05 / RunControl project spend31/10035/10048/10057/10041/100
Create a joined up project and spend view
What leadership seesOne view of customer value, channel performance and where to act first.Request your TradeFit Snapshot
Built on real merchanting experience
Not a generic maturity model.
TradeFit reflects the realities of builders' merchants: trade accounts, branch networks, pricing complexity, product data, fulfilment, customer portals and operational change.
It is designed to help leadership teams prioritise the work that will improve customer experience, commercial performance and digital adoption.
See what TradeFit coversA private, practical view
Clarity your leadership team can act on.
Customer mission map
A clear view of the tasks that matter most to trade customers.
Friction evidence
Where journeys break, work is duplicated or customers must chase.
Priority opportunities
The improvements most likely to create customer and commercial value.
Action roadmap
A practical sequence for improving capability without creating more noise.
Book a TradeFit conversation
Where is customer friction getting in the way?
Tell us a little about your merchant business and what you want to improve. We will use it to make the first TradeFit conversation focused, relevant and useful.
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