DIGITAL MERCHANTING, DONE PROPERLY.
Helping merchants make better digital decisions.
We help builders' merchants, distributors and trade-focused businesses understand where to invest, what to prioritise and how to create measurable growth through digital capability.
Most merchants are not short of ideas. They are short of clarity.
We help leadership teams cut through the noise and focus on the digital work that will actually move the dial.
COUNTER INTELLIGENCE
Research that reveals where the market is moving.
Counter Intelligence is our research programme for the merchanting sector. It explores how trade customers buy, what they expect and where merchant capability is falling behind.
Our flagship report, The Gap, turns customer insight and merchant assessment into practical evidence that helps leadership teams understand what is changing and where the biggest opportunities exist
TRADEFIT™
The private assessment framework for digital merchanting.
TradeFit™ helps merchants understand digital capability, identify friction and prioritise the opportunities that matter. It does not publish public rankings or expose competitor scores. It gives each merchant a clear, confidential view of what to do next.
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Product data, content, imagery, specifications and confidence at the point of decision.
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Search, navigation, category structure and the ease with which customers find what they need.
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Trade pricing, quotes, promotions, account terms and buying journeys.
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Stock visibility, collection, delivery, branch integration and fulfilment confidence.
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Self-service, account management, invoices, payments, reordering and approvals.
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Website and mobile performance, usability, accessibility, trust and ease of use.
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CRM, customer data, loyalty, segmentation, retention and lifecycle management.