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Putting a national merchant in every customer's pocket.
An industry first mobile proposition that made buying materials and managing a trade account part of the working day.
See the commercial impact
The leadership challenge
Make mobile useful enough to earn a place in the working day.
The opportunity was bigger than creating another shopping channel.
Trade customers were moving between the van, the branch, the office and the job site, while essential tasks still relied on calls, paperwork and desktop systems. The challenge was to bring purchasing and account management together without losing the personal prices, credit arrangements and branch relationships customers depended on.
Built around real customer missions
One app. Four moments in the working day.
Hover, focus or tap each moment to see how the proposition removed friction from the tasks a trade customer needed to complete.
Check the account
See balances, available credit, statements and what needs attention before the next job.
Find and buy materials
Search products and place an order without leaving the job or waiting to reach a desk.
Use the local relationship
Find the nearest branch and retain the agreed pricing that matters to a trade account.
Resolve the paperwork
View invoices and credit notes, download documents and make payments from one place.
What we did
From useful idea to an adopted commercial product.
The work connected customer evidence, proposition design, technology delivery and commercial adoption.
- 01
Start with the working day
We shaped the proposition around the jobs trade customers were already trying to complete, not around an internal systems map.
- 02
Connect commerce and account
Purchasing, credit, documents, payments, pricing and the branch relationship were brought into one coherent mobile experience.
- 03
Design for adoption
The experience reduced steps, used familiar trade language and made the tasks customers repeat most often immediately accessible.
- 04
Build a commercial channel
The launch was treated as the beginning of a product, with adoption, performance and customer value measured continuously.
The product connected
Commerce and account management, in one place.
- Account status and available credit
- Invoices, statements and credit notes
- Invoice and account balance payments
- Product search and mobile purchasing
- Agreed trade product pricing
- Local branch information and support
The result
A digital product built around the working day, adopted at scale and connected directly to commercial performance.
The result was not simply a successful launch. Mobile became a meaningful service and commercial channel, giving customers greater control while removing friction from purchasing and account administration.
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What could become indispensable to your customers?
Bring us the customer problem, commercial ambition or product idea. We will help you shape a proposition that earns adoption and creates measurable value.
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