Understand
Explore expectations, behaviour and friction before deciding what should change.
Book an introductory call Counter Intelligence · Trade Panel
Ask the people merchants need to understand.
Direct access to 1,000 UK trade professionals, helping leadership teams test assumptions, understand changing behaviour and make stronger customer-led decisions.
Active research community1,000trade voices across the UK
The opportunity
Make the customer visible before the decision is made.
Important investment decisions are often shaped by internal opinion, historic behaviour or feedback from the loudest customers.
The Trade Panel provides a practical route to independent evidence from people working across construction and the trades. It helps organisations explore what customers need, how they behave and whether a proposed change will genuinely make their working lives easier.
What the panel makes possible
Evidence at the moments it matters.
Use the panel for a focused question or as part of a broader proposition, experience or transformation programme.
Test
Put propositions, services and experiences in front of the people they are designed for.
Prioritise
Identify which problems matter most and where investment is most likely to create value.
Validate
Bring independent customer evidence into board papers, roadmaps and investment decisions.
A practical research route
From question to confident action.
- 01Frame the decision
Start with the choice, uncertainty or opportunity leadership needs to understand.
- 02Design the research
Select the audience and method needed to produce useful, proportionate evidence.
- 03Listen and interpret
Look beyond the answer to understand behaviours, tensions and commercial implications.
- 04Turn insight into action
Translate findings into clear priorities, propositions or investment choices.
Questions worth asking
What creates confidence when buying?
Where does digital make the job harder?
What would make customers switch?
Which service is genuinely valuable?
How are expectations changing?
What should we improve first?
Next Counter Intelligence product
The Gap
Customer expectation and merchant capability, brought together in one market view.
Explore The Gap
Start a Trade Panel enquiry
What do you need the trade to tell you?
Tell us about the decision you are trying to make. We will review your question and come back with a practical research approach.
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